Air Collection

Escofet 1886's new recyclable HDPE collection unveils values of lightness, comfort and color to spaces. A naming that transmits these attributes is generated, giving rise to “Air Collection”. For its launch, we conceptualized a campaign set in the Parc del Fórum de Barcelona, an emblematic urban landscape project by Escofet, and a post-pandemic symbol of a return to leisure, festivals, freedom and “color”.
Photography by Arnau Rovira Vidal
Disciplines — Concept, Art Direction
Year — 2021