Air Collection

Escofet 1886's new recyclable HDPE collection unveils values of lightness, comfort and color to spaces. A naming that transmits these attributes is generated, giving rise to “Air Collection”. For its launch, we conceptualized a campaign set in the Parc del Fórum de Barcelona, an emblematic urban landscape project by Escofet, and a post-pandemic symbol of a return to leisure, festivals, freedom and “color”. With Arnau Rovira Vidal, we photographed the furniture elements of the collection in five different settings in this location.
Photography by Arnau Rovira Vidal
Disciplines — Concept, Art Direction
Year — 2021