Festa Major Terrassa 2016

The tag #posahicolor (lit. color it) was the concept developed in order to grant a new human, civic and participative dimension to Terrassa's Festa Major Festival. Whoever who wanted to, could color and decorate the various applications of the event, participating in the garrison of the city during the festival. Various workshops were organised along with Ajuntament de Terrassa.
This way, the Festa Major's graphic identity was completely impregnated with the personality of Terrassa's citizens, becoming symbol of the singular and unique character of the city and making its streets display the colors of its own essence.
Disciplines — Identity, Art Direction
Year — 2016