TEMPLE is the new eyewear collection by Pixie Labs. The communication campaign for the launching revolves around a powerful visual narrative that enhances the concept of the collection through a unique visual language. It has been concieved for both online and offline media.
The visual language focuses on an invitation to “worship” our own singularity, where the new eyewear collection becomes a tool of expression. The “temple” as a real or imaginary place where something noble is considered to reside, worthy of being venerated, or where a science, an art or a virtue is cultivated with special devotion.
Disciplines — Concept, Design, Art Direction
Year — 2021